Communications service brand BT‘s Behind The Scenes advertising campaign continues to build on the success of the recent up-to 52Mbps ad starring actor Ryan Reynolds.
The campaign aims to parody the creative process of the ad industry. It does this by giving viewers an entertaining insight into what goes on behind the camera.
The latest ad titled Helicopter, shows how far the wi-fi signal could go with the new BT Smart Hub. Created in partnership with creative agency AMVBBDO, and directed by Nick Jasenovec, it brings to life ‘The UK’s most powerful wi-fi signal’ claim in a compelling way.
In this spoof, viewers will see Reynolds introduce the new BT Smart Hub in his typical charming manner. After which he casually walks to his garden and grabs onto a waiting helicopter. “Watch me dangle from a helicopter in the next ad for BT’s new Smart Hub,” says Reynolds.
Dan Ramsay, BT Consumer marketing director, explains that they brought Reynolds back for this campaign as he had proved a real hit with the viewers previously. Ramsay commended Reynolds for being a “great sport and [coming] up with some brilliant creative suggestions during the shoot”.
View the ad below and share your thoughts.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.