02
Jun

This book can be planted to grow a tree

To educate children on where books come from, publisher Pequeno Editor and agency FCB Beunos Aires have created eco-friendly books that can be planted in the ground and will then grow back into trees.

Called ‘Tree Book Tree’, the books are made from acid-free paper and ecologically-friendly ink. The pages themselves contain jacaranda seeds that, when planted, will eventually germinate from the pages and grow up into a tree.

This is really cool, both as an educational and ecological standpoint. Wouldn’t it be nice if all books were created like this? What are your thoughts?


Source: http://www.adweek.com/news/advertising-branding/ad-day-publisher-makes-books-you-can-plant-and-grow-back-trees-164586

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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