With the Christmas season kicking into gear, Burger King has announced their limited edition packaging for the festive holiday. The illustrated packaging features colourful motifs, including reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, joyful takeaway bags and even a few holiday-themed characters on the always-animated Chicken Fries box.
Designed by agency Turner Duckworth, the series will be released in the UK, as well as select locations in Europe, the US, Latin America and Asia. It also coincides with the Winter Whopperland menu, which will be available until January 12th, 2016 and follows other recent successful global launches, including the Halloween Whopper sandwich, Peace Day Burger and Proud Whopper sandwich, all of which featured innovative, limited-edition packaging.
“The Burger King brand is always looking for innovative ways to surprise and delight our guests – whether it is with our great-tasting new products or a seasonal twist on the guest experience,” said Fabiana Anauate, Marketing VP for the Burger King brand. “The new, limited-edition packaging gives guests new ways to celebrate the holidays in a very authentic BK way. At Burger King restaurants, we like to encourage all the unique and different ways our guests get into the spirit.”
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