Category: Graphic Design

27
Jun

A brutally honest take on a graphic designer’s logic

The concept of the left and right brain has become a well-known part of human psychology. While we all use both sides of the brain, each of us has a dominant side; this dominant side makes up for a huge part of our personalities. For a graphic designer’s logic, they use the right side of their brain; the creative side.Continue Reading..

21
Jun

When to use Adobe Photoshop vs Lightroom

If you deal with a lot of photography, you need to know what to do with it. So whether you’re a photographer or a graphic designer, which software should you be using for your design project? Adobe Photoshop vs Lightroom: which one is better? The truth is, it depends on the nature of your project.Continue Reading..

25
May

In-house designer, freelancer or agency? Who to hire

Does the uncertainty and ever-changing nature of freelancing produce designers with sharper, more adaptable skills? Or does the social, fast-paced, and ordered workflow of an agency create more design superstars? In my nearly 10 years as an Art Director, I’ve seen a few businesses pondering if they should hire a freelancer or get in-house. Or even go big and hire an agency.Continue Reading..

04
May

Fotojet: An online graphic design tool for non-designers

For people who are serious about content marketing, but are design-challenged, this online graphic design software is up your alley. FotoJet is a popular and useful online tool for photo editing, graphic design and photo collages. So, if you want high-quality graphics but don’t have an Adobe subscription, this app is for you. Continue Reading..

23
Mar

Why you should become a graphic designer

Some people are destined to become a graphic designer. They have a knack for aesthetics, notice the finer details and love to learn new things. So, if you’ve always been deeply interested in graphic design, but are not currently working in the field, this may be the year to make a career switch.Continue Reading..

13
Mar
23
Jan
20
Jan

How Art Directors and Copywriters can avoid annoying each other

If you’ve ever been part of a creative team, you know that partnerships in advertising are not unlike marriage. Once the Art Director and Copywriter pair up, it takes a serious commitment to avoid annoying each other. Deciding to officially tie your careers together means doing everything together. And that includes concepts, presenting, traveling and even agency hopping.Continue Reading..

04
Jan

Using PANTONE Colour of the Year 2017 in design

A few weeks ago, PANTONE revealed its bright and zesty Colour of the Year 2017, called Greenery. Because it evokes nature, Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Thus, people respond on a deeper level to this hue, making the eye catching Greenery an ideal shade for design. This is especially true for packaging, where the sight of Greenery provides an instant message of freshness. Continue Reading..

15
Dec

Adobe releases Project Felix: 3D tools for designers

A few months ago, Adobe announced updates to their creative tools. These updates included a Windows version of Adobe XD, and a Photoshop update to take advantage of the Touch Bar in the new MacBook Pro. Along with those updates is a brand new application for graphic designers, called Project FelixContinue Reading..

05
Oct
09
Sep

Ad agency immortalizes funny quotes from a client

Have you had a client that said funny things or asked stupid questions over the course of a project? For example, there are things clients say when wanting cheaper work and their ridiculous demands. A project team at ad agency Strategy Creative in New Zealand has definitely heard some humorous things. While working on a year long project, they were able to collect a series of funny quotes from that client.Continue Reading..

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