Category: Marketing

22
Aug

Heinz creates Chicago Dog Sauce for the city that won’t use ketchup

People put a lot of things on their hot dogs in Chicago; the one thing they absolutely won’t put on is ketchup. Most Chicagoans opt for mustard, relish, onion and pickled condiments instead. Where this rule originated is a mystery, but one by which natives of the Windy City dutifully abide by.Continue Reading..

18
Aug

Award winning ads show how humans are getting dumber

Our world is populated by different kinds of people, all with hugely varying levels of intelligence. And while most consider themselves intelligent, it can be very hard to get an accurate assessment of our own intelligence. After all, our thoughts tend to sound smart in our own head.Continue Reading..

11
Aug

KFC creates $20,000 Zinger Burger from a meteorite

We live in an age of viral pranks where companies will do almost anything to get your attention. Some go with the trends, like Starbucks’ Unicorn Frappuccino. Not wanting be buried under all the social media hype is KFC, which just released a new line of apparel, accessories, and home goods, shamelessly marketed to millennials.Continue Reading..

09
Aug

Clever ads use optical illusions to encourage pet adoption

Pet adoption is a wonderful thing. Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete. Photographer Amol Jadhav along with art director Pranav Bhide took that concept and transformed a brilliant idea into striking ads that are more than meets the eye. Continue Reading..

31
Jul

LEGO urges kids to 'build the future' with new campaign

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different colours, with 19 billion elements produced every year. And more than 400 billion LEGO bricks have been produced since 1949.Continue Reading..

20
Jul
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Jul
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23
Jun

The mobile McDonald's drive-thru

If you’re in a hurry, getting lunch at the drive-thru is a convenient way to get your fast food. But what if that wasn’t convenient enough for you? Well, McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative to bring its burgers and fries straight to you with its Drive-Thruck.Continue Reading..

14
Jun

Danish fashion label RAINS sues Zara for copying its raincoat design

Zara has a reputation for taking runway designs and making affordable versions for everyday consumers. However, they’ve taken a lot of heat in the last few months, starting with their Love Your Curves ad, and now this: Danish outerwear label RAINS recently announced it is filing a lawsuit against Zara’s parent company for allegedly copying its raincoat design.Continue Reading..

07
Jun

NSFW real estate ad for $100 million mansion is basically softcore porn

You’ll hear the phrase often when you enter the advertising industry: sex sells. But do people really buy a product just because it has sexually stimulating imagery attached to it? For this US$100 million OPUS mansion in Beverly Hills, half-naked women covered in gold paint star in a NSFW real estate ad that’s basically softcore porn. Continue Reading..

01
Jun
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