It’s a struggle that I’m sure many women can relate to: being judged on looks, rather than personality or experience. Well known for its empowering marketing campaigns, this focus of the new ad by Dove.Continue Reading..
If you’re in the advertising industry, you probably started out in school sifting through the awards books and dreaming of one day seeing your name on one of those pages. Well, now you might see your name on an award as advertising awards have reached peak honesty with The Handys. Continue Reading..
Sweden has just became the first country to get its very own telephone number. You can now call “The Swedish Number” at +46 771 SWEDEN (+46 771 793 336), which will connect callers from around the world with random Swedes who have signed up to be de facto ambassadors.Continue Reading..
Yes it’s another April Fools’ Day. For most of us it’s the most annoying day of the year, with people (and companies) trying hard to prank each other. In their continuing spirit of the day, WestJet has once again released its annual April Fools video.Continue Reading..
In anticipation of the big game, many advertisers have started to tease us with their commercials. Hey, they’ve spent a minimum of $5 Million US for a measly 30 seconds of air time. Laugh or cry, here’s a few of the ads that you’ll see on Super Bowl Sunday.Continue Reading..
Child neglect comes in many forms including the failure to provide basic physical, health care, nutrition, emotional, education and supervision needs. More children suffer from neglect in the United States than from physical and sexual abuse combined. 14 percent of victims experienced maltreatment such as abandonment, threats of harm to the child, and congenital drug addiction. Continue Reading..
If you work in advertising, you know that can be a demanding job with little praise–until you have a chance to win an award. Singapore-based designers Callison Neo and David Goh of creative boutique Excaliburp are behind The Award Winning Game–a Kickstarter idea for a tabletop game that invites players to run their own ad agencies and dominate the awards scene, no matter what morals you need to set aside.Continue Reading..