Category: Marketing

15
Dec

KFC launches festive bucket designs created by 5 artist collectives

Just in time for the holidays, KFC has unveiled a series of six new limited edition festive bucket design. Forgoing KFC’s typical festive campaign, this year they’ve decided to put their iconic bucket in the spotlight.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Dec

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is to steal from advertising budgets.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Nov

Smell finger lickin' good with KFC bath salts

If you’ve had a stressful day, perhaps you enjoy relaxing in the tub with some scented bath salts. To most people, a smell isn’t just a fragrance—it’s a memory. And if you’re hankering for the smell of chicken, KFC’s latest addition might make your day batter. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Nov

Illustrative series remembers beautiful destinations that no longer exist

The landscape shapes our sense of place on Earth, yet it’s constantly changing. The forces of wind, water, sun, and, yes, humans, combine to transform the world around us. In fact, in the last 50 years alone, hundreds of scenic natural landmarks around the world have drastically altered, never to return to their former states. They serve as reminders that our planet is a dynamic and impermanent place.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

10
Nov

Facebook wants your nude pictures, but for a good reason

Facebook—who can’t seem to control its own content—hopes we’ll trust it with our nude pictures. It’s an interesting, yet brazen plan they have to try to combat revenge porn.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

08
Nov

Burger King serves up an effective anti-bullying PSA

If you saw someone being bullied, would you say something? That was the premise of an effective anti-bullying experiment conducted by Burger King in honour of National Bullying Prevention Month.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

27
Oct

BK trolls McDonald’s with free Whoppers to those dressed as clowns

If you have coulrophobia (a fear of clowns), then you might want to stay away from Burger King this Halloween. Last year’s panic over creepy clown sightings and the recent success of the reboot of It have created a buzz around clowns, and now BK is getting in on the action.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Oct

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Oct

Getty bans Photoshopped images that alter models’ body shapes

Taking effect back on October 1st, Getty images updated its Creative Stills Submission Requirements. The new requirements specify they will no longer accept images of models whose bodies have been Photoshopped; either to look thinner or larger.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Oct

Facebook faces backlash after banning ad of a woman shaving her legs

We’ve all heard stories of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s adult content and not suitable for some of their users. Fair enough. However, sometimes it seems as though they pick and choose which posts they take down. The latest one banned by Facebook is of a woman shaving, and the creators are totally baffled.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Sep

Snowbird ski resort cleverly uses 1-star review in its ad

From intermediate to expert skiers, Snowbird ski resort in Utah is renowned for its challenging slopes. However, one guest found the mountains to be a bit too challenging and wrote a 1-star review of his stay.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Sep

Company makes humorous soaps for all types of people

Do you still use bar soaps or do you use a body wash? If you still use bars, then these products might be just what you’re looking for. And while the soap industry may not be known for its sense of humour, an American company is changing that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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