Category: Marketing

21
Jun
10
Jun

The Handy Awards for advertising’s biggest wankers

If you’re in the advertising industry, you probably started out in school sifting through the awards books and dreaming of one day seeing your name on one of those pages. Well, now you might see your name on an award as advertising awards have reached peak honesty with The Handys. Continue Reading..

08
Jun

Infographic: Famous brands that released weird products

In order to keep your brand relevant, you need to try new things. Just ask Nintendo, who started out in 1889 making playing cards. Over the years they branched out into other area such as toys, instant rice, taxi cabs and… love hotels that rents out rooms by the hour, before getting into video gaming.Continue Reading..

02
Jun
27
May
20
May
06
May
22
Apr
13
Apr

How to charge more for your work

In nearly 10 years in advertising I’ve found pricing jobs for clients can be challenging and sometimes complex. If you’ve finally come to a point in your career where you have more than enough work and a steady stream of clients, you’re probably doing something right. You’re keeping up with client demands and maintaining good quality work, so how do you grow your business? Continue Reading..

11
Apr
01
Apr

Happy April Fools’ Day from WestJet

Yes it’s another April Fools’ Day. For most of us it’s the most annoying day of the year, with people (and companies) trying hard to prank each other. In their continuing spirit of the day, WestJet has once again released its annual April Fools video.Continue Reading..

29
Mar

Pepsi Light packaging looks like a dumbbell

People in Brazil are finding unconventional ways to work out and strength train these days, so to Pepsi has created some ‘lightweight’ workout equipment. The soda brand recently unveiled its newest campaign for Pepsi Light (which is the name for Diet Pepsi in a few other countries) that features its product in dumbbell shaped bottles.Continue Reading..

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