Category: Marketing

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Feb
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Feb

Advertisers tease us with their Super Bowl 50 ads

In anticipation of the big game, many advertisers have started to tease us with their commercials. Hey, they’ve spent a minimum of $5 Million US for a measly 30 seconds of air time. Laugh or cry, here’s a few of the ads that you’ll see on Super Bowl Sunday.Continue Reading..

04
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Nov

Black Friday & Cyber Monday: What have we learned?

We used to think of Boxing Day as the time for shopping deals to be found, but that has ultimately changed in the past few years. Black Friday, once one day tradition for bargains, has stretched from American Thanksgiving until the following ‘Cyber Monday‘ as a way to launch seasonal specials and temp Christmas consumers. Continue Reading..

26
Nov

Infographic: What shoppers want this Christmas

This year, some Canadian border malls are looking to steal not only the US Black Friday sales tradition, but also American shoppers. It may be surprising to know that over a third of consumers begin shopping for Christmas at least nine months ahead. The majority, however, start as soon as the leaves change and the unofficial season begins on Black Friday.Continue Reading..

25
Nov

What to do when a client rejects your designs

You and your team have invested hours into research, insight and come up with a presentation that will blow the client away. When it comes to present the designs, you’re excited to share what you’ve all been working to show. When you’re through, you gauge your audience but don’t see the enthusiasm you were hoping for. The client rejects your designs.Continue Reading..

23
Nov

Powerful ads warn about the dangers of child neglect

Child neglect comes in many forms including the failure to provide basic physical, health care, nutrition, emotional, education and supervision needs. More children suffer from neglect in the United States than from physical and sexual abuse combined. 14 percent of victims experienced maltreatment such as abandonment, threats of harm to the child, and congenital drug addiction. Continue Reading..

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