Category: Marketing

12
Jul

Prada retails a single paperclip for $185US

Prada is selling a $185US money clip that looks like a paperclip. Yes, it’s literally just a fancy version of a paperclip that’s probably on your desk. Barney’s New York has just retailed a sterling silver Prada clip, and it’s the latest item to join the list of things you should be able to afford but can’t.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Jul

ASICS responsive print ad determines the running shoes you need

Running is one of the easiest sports to jump into, and one of the most popular. But did you know that it’s hard on your body and can lead to serious long-term injuries? In fact, thousands of runners don’t use the proper running shoes for their foot type.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Jun

The mobile McDonald's drive-thru

If you’re in a hurry, getting lunch at the drive-thru is a convenient way to get your fast food. But what if that wasn’t convenient enough for you? Well, McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative to bring its burgers and fries straight to you with its Drive-Thruck.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

14
Jun

Danish fashion label RAINS sues Zara for copying its raincoat design

Zara has a reputation for taking runway designs and making affordable versions for everyday consumers. However, they’ve taken a lot of heat in the last few months, starting with their Love Your Curves ad, and now this: Danish outerwear label RAINS recently announced it is filing a lawsuit against Zara’s parent company for allegedly copying its raincoat design.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Jun

NSFW real estate ad for $100 million mansion is basically softcore porn

You’ll hear the phrase often when you enter the advertising industry: sex sells. But do people really buy a product just because it has sexually stimulating imagery attached to it? For this US$100 million OPUS mansion in Beverly Hills, half-naked women covered in gold paint star in a NSFW real estate ad that’s basically softcore porn. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

01
Jun

Starbucks debuts colour and flavour changing Unicorn Frappuccino

Starbucks has decided to jump on the rainbow-themed food trend bandwagon with its Unicorn Frappuccino blended beverage. The sparkly frozen beverage, which was only available from April 19 to 23, had quickly become a social media sensation.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
May

Infographic: The best times to post on social media

The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
May

7 colours that could get you sued if used in your designs

There are plenty of colours to choose from. And some shades are so appealing, you’d be hard up not to incorporate them in your projects. However, if you’ve unwittingly been using one of the seven specific colours, you just might get on the wrong side of the law.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
May

Brewery reveals cynical Fake News Ale directed at Trump

Make beer great again! You can now drink your contempt for the American political climate thanks to a Toronto craft brewery’s new session ale. Northern Maverick Brewing Co. criticizes President Donald Trump with its release of a themed beer called Fake News AleContinue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

05
May

London studio teams with Coca-Cola to create bottle cap emojis

It’s easy to dismiss emojis; silly faces and undefined symbols that are a language on their own and only for teenagers. However, it’s important to know that many written symbols from today date back to ancient Egyptian hieroglyphics. Emojis transcend borders, languages and technology. And the emoji language is integrated into your mobile phone, listed between Dutch and Estonian. Plus, with less emojis than three-character domain names, there’s definitely a supply issue.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

02
May

Penis seat installed on a Mexico City train to highlight sexual harassment

Have you ever been sexually harassed on public transit before? If you’re in Mexico City, it happens quite a bit. The United Nations and Mexico City‘s government have joined together to launch this campaign against the soaring rates of sexual harassment on the city’s public transit. How? By transforming a seat on a subway into a moulded penis seat.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Apr