Category: Marketing

29
Mar

Pepsi Light packaging looks like a dumbbell

People in Brazil are finding unconventional ways to work out and strength train these days, so to Pepsi has created some ‘lightweight’ workout equipment. The soda brand recently unveiled its newest campaign for Pepsi Light (which is the name for Diet Pepsi in a few other countries) that features its product in dumbbell shaped bottles.Continue Reading..

14
Mar
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Feb
16
Feb
07
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06
Feb

Advertisers tease us with their Super Bowl 50 ads

In anticipation of the big game, many advertisers have started to tease us with their commercials. Hey, they’ve spent a minimum of $5 Million US for a measly 30 seconds of air time. Laugh or cry, here’s a few of the ads that you’ll see on Super Bowl Sunday.Continue Reading..

04
Feb
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27
Nov

Black Friday & Cyber Monday: What have we learned?

We used to think of Boxing Day as the time for shopping deals to be found, but that has ultimately changed in the past few years. Black Friday, once one day tradition for bargains, has stretched from American Thanksgiving until the following ‘Cyber Monday‘ as a way to launch seasonal specials and temp Christmas consumers. Continue Reading..

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