Toothpaste ads show how a smile can change the story

Toothpaste brand Crest has launched a series of clever print ads to promote its Whitening with Scope line of toothpaste. Under the premise of how “a smile changes the whole story”, the ads show several upsetting text messages that, when a smile is added, the tone of the entire message changes to something pleasant.

Check them out.



Source: http://www.adeevee.com/2015/05/crest-hospital-cry-brake-up-photos-rain-print/?PageSpeed=noscript

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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