Last month during Milan Design Week, PepsiCo unveiled Mix It Up, an immersive, interactive space dedicated to design collaborations and exhibitions. Among the many pieces on display were a series of sleek aluminum bottles labeled “The Prestige Bottles”.
Created by New York designer Karim Rashid, the sleek aluminum prestige bottles come in various colours and patterns for Pepsi, Pepsi Light and Pepsi Max. He wanted to follow in the footsteps of his childhood idol, French industrial designer Raymond Loewy, who was responsible for the redesign of Coca Cola’s iconic contour bottle. Karim designed Pepsi’s ‘Prestige Bottle’ collection that went on showcase during this year’s Milan design week and used during special events hosted and sponsored by Pepsi.
“The bottle that we did, which was a four-year project, is very complex,” explained Karim. “The technology to produce it is all new, even just the feeling of the bottles themselves, everything has to be completely reconsidered when you go on a big shift like that.”
Karim also made accessories to compliment the prestige bottles such as an ice bucket, glassware and a tray. And to display the new bottles during the Mix It Up exhibition last month, the bottles were placed in transparent capsules between blue stalagmites and stalactites.
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