Crestwood Valley Day Camp is for children between the ages of 4 and 15 years old in Toronto, On. The camp offers sports, nature, performing arts and aquatic activities to kids without leaving the city. Each year they advertise their Open House event to allow parents and kids to experience what the camp has to offer and register for the summer. With their previous print ads being cluttered and difficult to read, the client gave the freedom to redesign the two ads. By simplifying the design elements and using vibrant images, the ads are more appealing and legible.