‘Risk’ Campaign

finance / HAHN Investment Stewards / print

Client:

HAHN Investment Stewards

Agency:

The Backroom Agency

Project:

“Risk” Campaign

HAHN Investment Stewards (now Forstrong Global) provides global financial strategies to financial advisors and their clients; while focusing exclusively on Exchange Trade Fund portfolios. HAHN Investment Stewards wanted to be unique in the world of finance. How better to do that then with an retro print campaign. The campaign, which focuses on ‘risk’ in the ETF market, using their new President, Tyler Mordy as the spokesperson in multiple print advertisements. The first ad in the series played with the bull and bear market concept.

Thus, a bear market (a short-term negative trend in which market prices fall) would linger in the background of the HAHN spokesperson; who is aware, but not started by it. With the success of that print advertisement, a second concept was created, based on the avoidance of risk.

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