‘Life is full of regrets’ Campaign

Clera Windows + Doors / DM / home improvement / print

Client:

Clera Windows + Doors

Agency:

Eden Advertising & Interactive Inc.

Project:

“Life is full of regrets” Campaign

Clera Windows + Doors is one of Canada’s premier manufacturers and installers of custom windows and doors; with more than 40 sales and installation offices throughout Ontario. The client was looking for a new print campaign that they could run seasonally. In collaboration with a copywriter and another designer, several new concepts were devised. The one the client chose to run first was the concept of regret; there are many regrets in life, but a Clera window purchase isn’t one of them.

And with the new campaign came the design of a new look to their print advertising. This gave them a clean, refreshing, and humorous new look to their campaigns, which consist of direct mailers, newspaper wraps and flyers.

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