Lou Goldberg Jewellers
The Backroom Agency
Lou Goldberg Jeweller was a family-owned business; founded back in 1946. Over the past 70 years they had grown to become one of Canada’s foremost jewellers. The client wanted to showcase their jewellery designs in Four Seasons Magazine. Their tagline, “Our passion is beauty. Our promise is quality.” became the concept for the design. Multiple pieces of jewellery were photographed to be potentially used in the print advertisement.
The selected piece was then highlighted on a white background. This allowed the image to stand out better amongst other jewellery ads that use black.