The National Benefit Authority helps disabled Canadians in receiving the Disability Tax Credit. As a gift, the client wanted to create long sleeve shirts, t-shirts, and tote bags for those they’ve helped to express their happiness with the help they received. This was expressed using the tagline, “I <3 my disability tax credit experts.” The back of the shirts feature the clients ambassador and spokesperson, three-time Paralympian and Gold Medalist, Paul Rosen. The left sleeve contains the website address, and the right boasts that they’ve helped over 40,000 Canadians. The back of the tote bags feature a disability term word cloud in the the shape of a heart.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.