Mobile Magic is a mobile detail shop that travels to the consumer, providing complete interior and exterior vehicle detailing services. The client had their own brand of specialty wine called “Selection Eclipse Napa Valley Merlot”; a gift they gave to special customers. However, the Merlot needed a branded label designed. The 750ml wine bottles on which the design would go are dark brownish in colour, and the brand colours were blue and white. Given the creative freedom to design the label, five choices were quickly narrowed down to one simple and modern design, incorporating part of the Mobile Magic logo.