Web to Print Solutions offers modular and flexible online printing solutions and graphics infrastructure of small to large businesses. During the first phase of their rebranding, Racad Tech Inc. became Web to Print Solutions. The client and their multiple web-to-print subsidiaries (which included GoPrint2, Web-to-Print Shop, uDraw and GoePower), wanted to bring them together under a single, unified branding. To reflect this change, they wanted a logo that was modern, clean and could be later used to rebrand their subsidiaries. This was achieved by using a strong, sans serif font and a colourful graphic icon.