Traditional media sources such as newspapers and billboards continue to play an important role in driving new clients to your business. They also provide you with a unique opportunity to increase your online visibility. In fact, a recent Nielsen survey found that magazine and newspaper advertisements are still North America’s most trusted paid traditional media channels. And in fact, more than half (54%) of respondents said they trusted traditional advertising platforms as a whole. So, when done correctly, traditional advertising combined with a healthy dose of strategy and imagination can be a powerful persuasion tool. Daniel Swanick’s traditional advertising services include: • Newspaper advertising • Magazine advertising • Direct mail (flyers, door hangers, postcards) • Out-of-home (OOH) advertising (billboards, transit ads, posters) • Packaging design • Vehicle wraps & magnets

Print is the sensory media experience that most people prefer because it’s tangible. One of the reasons people prefer to use print media is because when they hold it in their hand, they feel that it’s real and they know it’s there. That’s why print remains the most popular traditional advertising medium for your business. When it comes to traditional advertising, it’s best for your business to build brand awareness through print and then use that awareness later on through digital media. Traditional marketing works best when it’s used in combination with other media, as one integrated solution. Research has shown that when you add print to your advertising media mix, you’ll see an increase in your return on investment (ROI). I create print ads with engaging imagery, great copy, and great calls to action that will entice your consumer to experience all of your brand’s products and services. Through compelling imagery, engaging copy, and skillful calls-to-action, I create print advertisements that will entice your consumers to experience all that your brand has to offer.

A power influencer, direct mail rank among the top 5 paid media for impacting purchase decisions and store selections. It’s an ideal way to promote your offers, your brand and increase traffic. According to Canada Post, 74% of Canadian consumers notice direct mail advertising. Did you also know that 86% of consumers will open mail that's personally addressed to them? Your business can get highly specific in targeting consumers. And with direct mail advertising, you can personalize your messages, offers and other information to get your ideal consumer. By including direct mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated direct mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone.

Out-of-home advertising (OOH) refers to any form of visual advertising that is displayed outside of the home. This can encompass various mediums such as billboards, signs, transit shelter ads, and location-based ad media, such as those found in stadiums or theaters. Unlike online advertising, OOH advertising is not susceptible to ad blockers. Billboards, signs, posters, and digital screens cannot be blocked or hidden. They offer uninterrupted visibility and do not get lost beneath folds or suffer from a lack of exposure. In essence, OOH advertising is the perfect platform for conveying impactful and vibrant brand messages. Despite tech giants like Facebook and Google dominating the online advertising realm, they still turn to OOH advertising when they want to promote their latest products or features. They invest in billboard ads across the globe to maximize their reach and impact. Considering that the average consumer spends approximately 53% of their weekly active time outside of their home, OOH advertising can be argued as the most influential and effective medium for reaching and targeting a large audience. Additionally, it has been found to be the most effective offline medium in driving online activity, as revealed by a Nielsen survey. From eye-catching creative to clear, clever messaging, I can generate effective OOH advertising that consumers will remember — even at 100km per hour.