Most businesses ask the same question, “Is traditional advertising dead”? The answer is no. Traditional advertising still has a massive impact on driving new consumers towards your business as well as offering you a way to increase visibility. It’s the fuel which drives potential consumers to seek out your business online; it’s the medium that builds brand recognition and trust so that your digital ads get the click. And, it’s the way Daniel Swanick makes your brand stand out from your competition.
According to a Nielsen survey, magazine and newspaper ads are still the most trusted form of paid traditional media in North America. More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio, and billboards. And all digital media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.
Daniel Swanick develops targeted messages and creative marketing pieces that resonate with your target and inspire them to take action. No matter the medium, you’ll need a visual concept that people can remember.
Print is a sensory media experience; many consumers prefer print because of its tangability and the feel of the paper. Print media is also unique in its capability to trigger other senses with consumers, including scent. It’s for these reasons that print remains the dominant traditional advertising medium. In fact, 42% of newspaper readers and 52% of magazine readers prefer print-only editions.
A power influencer, direct mail rank among the top 5 paid media for impacting purchase decisions and store selections. It’s an ideal way to promote your offers, your brand and increase traffic. Your business can get highly specific with direct mail and personalize your messages, offers and other information to target your ideal consumer.
Working with your business, Daniel Swanick will develop colourful and striking imagery, bold headlines and effective messaging for newspapers, magazines, trade publications and industry newsletters that captivates consumers.
The size, positioning, and simplicity of OOH advertising helps cut-through the clutter; it capture consumer attention in a world where other messages struggle to get through. Whether its in transit or sitting in the sky, this advertising medium allows you to reach audiences on a large scale, during all hours of the day. And since you cannot switch off a billboard, bus wrap, or transit shelter poster, this traditional advertising approach is most likely to be remembered. In fact, OOH advertising is the most effective offline medium in driving online activity, according to a study released by Nielsen.
From eye-catching creative to clear, clever messaging, Daniel Swanick generates effective OOH advertising that consumers will remember—even at 100 km per hour.