Continuing on its ‘You Are Not You When You Are Hungry’ campaign, Snickers has debuted three print ads that imagine itself as other candy bars.
Created by BBDO Moscow, this campaign for Snickers show Snickers not being itself due to hunger, with packaging that resembles Mars, Bounty and Twix bars. Mars, Bounty and Twix were probably fine with this, as they’re all Mars Inc. brands. Does anyone eat Bounty bars?
The concept is simple enough, however a little off from the brand’s recent real-world packaging stunt, in which hunger symptoms replace the brand name on the wrapper. Take a look at the ads below and decide for yourself.