Tag: ad agency

25
May

In-house designer, freelancer or agency? Who to hire

Does the uncertainty and ever-changing nature of freelancing produce designers with sharper, more adaptable skills? Or does the social, fast-paced, and ordered workflow of an agency create more design superstars? In my nearly 10 years as an Art Director, I’ve seen a few businesses pondering if they should hire a freelancer or get in-house. Or even go big and hire an agency.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Oct

Ad agency life humorously shown through the use of stock photos

Stock photos get a lot of hate. And most of time, the annoyance makes sense. We’ve all seen our share of cliché images, and there are lots of weird, creepy ones that leave you wondering who would want to use them. Then you see them thrown in randomly in a blog post or website and we all die a little inside.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

17
Aug

If ad agency life was represented by bbq items…

No industry in the world is as masochistic as much as the advertising industry. We criticize the work we create and condemn the environments in which we create it. And then we denounce the same award shows whose recognition we covet so much. Finally we disparage the clients who pay us and then end up revelling in this self-hatred.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Aug

IKEA ads cleverly remind us of product affordability

Chances are that you probably have at least one item from IKEA somewhere in your home, maybe more. Their products are modern, attractive, and affordable. IKEA Saudi Arabia asked their ad agency, Memac Ogilvy & Mather, to create a reminder to all shop goers of how affordable their furniture is. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Jul

Funny emojis depict the struggles of ad agency creatives

If you don’t know what an emoji is, they’re graphic symbols that represent an idea or concept and are pretty well on all mobile devices. Copywriter Scott Wolf has taken these familiar icons and created emojis, amusingly captioned, to evoke relatable feelings for agency individuals, called Admoji’s.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

02
Jun

This book can be planted to grow a tree

To educate children on where books come from, publisher Pequeno Editor and agency FCB Beunos Aires have created eco-friendly books that can be planted in the ground and will then grow back into trees.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Mar

Ad executives get nude to celebrate agency’s rebranding

To advertise the rebranding of their agency, the executives of New York-based Viceroy Creative decided to take an unusual approach: they decided to take the bold step of getting nude in a series of ads.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Jan
16
Dec
12
Nov
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