Tag: advertising

03
Aug

IKEA ads cleverly remind us of product affordability

Chances are that you probably have at least one item from IKEA somewhere in your home, maybe more. Their products are modern, attractive, and affordable. IKEA Saudi Arabia asked their ad agency, Memac Ogilvy & Mather, to create a reminder to all shop goers of how affordable their furniture is. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

15
Jul

Ad industry spoof features Ryan Reynolds hanging off helicopter

Communications service brand BT‘s Behind The Scenes advertising campaign continues to build on the success of the recent up-to 52Mbps ad starring actor Ryan Reynolds.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

10
Jun

The Handy Awards for advertising’s biggest wankers

If you’re in the advertising industry, you probably started out in school sifting through the awards books and dreaming of one day seeing your name on one of those pages. Well, now you might see your name on an award as advertising awards have reached peak honesty with The Handys. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

02
Jun

Snickers imagined as other candy bars

Continuing on its ‘You Are Not You When You Are Hungry’ campaign, Snickers has debuted three print ads that imagine itself as other candy bars.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

06
Feb

Advertisers tease us with their Super Bowl 50 ads

In anticipation of the big game, many advertisers have started to tease us with their commercials. Hey, they’ve spent a minimum of $5 Million US for a measly 30 seconds of air time. Laugh or cry, here’s a few of the ads that you’ll see on Super Bowl Sunday.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Nov

Powerful ads warn about the dangers of child neglect

Child neglect comes in many forms including the failure to provide basic physical, health care, nutrition, emotional, education and supervision needs. More children suffer from neglect in the United States than from physical and sexual abuse combined. 14 percent of victims experienced maltreatment such as abandonment, threats of harm to the child, and congenital drug addiction. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

27
Oct

The Award Winning Game

If you work in advertising, you know that can be a demanding job with little praise–until you have a chance to win an award. Singapore-based designers Callison Neo and David Goh of creative boutique Excaliburp are behind The Award Winning Game–a Kickstarter idea for a tabletop game that invites players to run their own ad agencies and dominate the awards scene, no matter what morals you need to set aside.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Sep

How silent storytelling is being ushered in by Facebook’s autoplay videos

A lot of the time when you’re on the computer it’s either during work or later at night when everyone’s going to sleep–so getting blasted by a loud autoplaying video on a website is certainly an annoying experience. However, when the default volume setting is mute (and users are given a choice to activate the sound), videos become less of an annoyance and more of an eye catcher.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

15
Sep

Typography tips for better web design and sales

We’re a visual society. And with our fast-paced lives and the amount of information we’re constantly barraged with, it takes a striking visual to get our attention. But you also need smart copy presented with good typography to back it up.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Sep

It's time to play Ad Agency Bingo

Are you bored at work? Or are you just tired from working long hours on free computers in well lit, temperature controlled rooms while tolerating the obnoxious nomenclature and set of insider rituals accepted as industry commonplace? If yes, then why not have a go at Ad Agency Bingo, a fun game created by New York-based copywriter Sam Bartos.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Jul

Funny emojis depict the struggles of ad agency creatives

If you don’t know what an emoji is, they’re graphic symbols that represent an idea or concept and are pretty well on all mobile devices. Copywriter Scott Wolf has taken these familiar icons and created emojis, amusingly captioned, to evoke relatable feelings for agency individuals, called Admoji’s.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Jun