Tag: branding

12
Apr

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality, to keep its customers feeling comfortable all the time.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Apr

How to spot a cheap logo design

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo tells consumers what your brand represents, and you don’t want to come across as cheap or unprofessional. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Jan

Infographic: 7 emerging logo design trends for 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced by yearly logo design trends. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Jan

The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

08
Jun

Infographic: Famous brands that released weird products

In order to keep your brand relevant, you need to try new things. Just ask Nintendo, who started out in 1889 making playing cards. Over the years they branched out into other area such as toys, instant rice, taxi cabs and… love hotels that rents out rooms by the hour, before getting into video gaming.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Feb

The new Budweiser packaging revisits classic identity

Budweiser is a beer that’s been around since 1879, managing to stand the test of time and the ever changing beer market. Recently, Budweiser was given a visual identity a makeover from the creative firm Jones Knowles Ritchie, choosing to focus on the brand’s original logotype.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Jan
23
Sep

Personal branding tips for beginners

If you’re a freelancer or have been working for a while, then you understand the importance of building your brand. If you’re still in university and haven’t started just yet, don’t worry because it’s best to take your time and do it right so you’ll able to get the best jobs, the best clients, and the biggest payouts.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
Aug

How big brands use logos to lure consumers

A logo is so much more than just text, graphics and colours. A logo has the power to create a lasting connection with consumers. Do you ever wonder why some logos are bright yellow and some red? Or why luxury business logos are usually black, white, while corporate logos are blue? Each component has been carefully crafted to ensure maximum impact; for example, the colour yellow is associated with the energy and joy of sunshine. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Jul

How typography can boost your brand

To creatives and designers, typography has never played a more crucial role in the communication of a brand as it does today. Recently, StartJG‘s creative director, Chris Bennett, explained why typography is so important to branding design, and what functions it can perform.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Mar

Ad executives get nude to celebrate agency’s rebranding

To advertise the rebranding of their agency, the executives of New York-based Viceroy Creative decided to take an unusual approach: they decided to take the bold step of getting nude in a series of ads.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
Mar

Watch this funny parody of every brand video

In a time when a company’s brand is seemingly more important than its products, there’s emerged a trend where advertisers slap together a stock footage. This brand video highlight reel is designed to emotionally connect consumers to a giant corporation.Continue Reading..

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