Tag: branding


How to spot a cheap logo design

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo tells consumers what your brand represents, and you don’t want to come across as cheap or unprofessional. Continue Reading..


Infographic: 7 emerging logo design trends for 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced by yearly logo design trends. Continue Reading..


The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..


Famous brands that released weird products

In order to keep your brand relevant, you need to try new things. Just ask Nintendo, who started out in 1889 making playing cards. Over the years they branched out into other area such as toys, instant rice, taxi cabs and… love hotels that rents out rooms by the hour, before getting into video gaming.Continue Reading..


Personal branding tips for beginners

If you’re a freelancer or have been working for a while, then you understand the importance of building your brand. If you’re still in university and haven’t started just yet, don’t worry because it’s best to take your time and do it right so you’ll able to get the best jobs, the best clients, and the biggest payouts.Continue Reading..


Infographic: Colour, value and evolution of logos

A logo is so much more than just text, graphics and colours. A logo has the power to create a lasting connection with consumers. Do you ever wonder why some logos are bright yellow and some red? Or why luxury business logos are usually black, white, while corporate logos are blue? Each component has been carefully crafted to ensure maximum impact; for example, the colour yellow is associated with the energy and joy of sunshine. Continue Reading..

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