Tag: Coca-Cola

20
Sep

Diet Coke prints millions of unique labels for new campaign

Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create millions of completely unique labels. Continue Reading..

10
Mar
07
Feb
28
Aug

If logos honestly reflected the brands they represented

What if brands were forced to create company logos that represented what their image and behaviour represented. For example the FIFA logo has been re-designed to reflect the latest corruption scandal, while the Sony Pictures Entertainment Hack has been implemented into multiple logo redesigns. Continue Reading..

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