Tag: content marketing

25
Jan

It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

14
Aug

How to start marketing with little to no budget

Unfortunately, starting out really isn’t as easy as becoming an overnight sensation. As much as we think and hope that our product or service will be an instant hit, that doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just don’t have the budget for a big marketing campaign?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Sep

The rise of silent storytellling

A lot of the time when you’re on the computer it’s either during work or later at night when everyone’s going to sleep–so getting blasted by a loud autoplaying video on a website is certainly an annoying experience. However, when the default volume setting is mute (and users are given a choice to activate the sound), videos become less of an annoyance and more of an eye catcher.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

08
Sep

A non-designer’s guide to creating better blog graphics

We are a visual society–90% of information transmitted to the brain is visual and our brains will process images 60,000 times faster than text. For a blogger or content marketer, this is a crucial stat—it means readers are more likely to engage with your visuals than with your words. Graphics are aesthetically pleasing, but may also be hard to create if you do not have a foundation in design.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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