Tag: emotion

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May
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Aug

Infographic: Colour, value and evolution of logos

A logo is so much more than just text, graphics and colours. A logo has the power to create a lasting connection with consumers. Do you ever wonder why some logos are bright yellow and some red? Or why luxury business logos are usually black, white, while corporate logos are blue? Each component has been carefully crafted to ensure maximum impact; for example, the colour yellow is associated with the energy and joy of sunshine. Continue Reading..

14
Jul
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