Tag: logos

03
Apr

How to spot a cheap logo design

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo tells consumers what your brand represents, and you don’t want to come across as cheap or unprofessional. Continue Reading..

30
Jan

Infographic: 7 emerging logo design trends for 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced by yearly logo design trends. Continue Reading..

09
Jan

The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..

02
Sep

How to make your portfolio site stand out

It the past decade, it’s become crucial for designers and artists to establish their online presence; both though a website and social media. A portfolio website is the quickest and easiest way to showcase what you can do. And it can attract the attention of potential clients and collaborators who will search you out online.Continue Reading..

28
Aug

If logos honestly reflected the brands they represented

What if brands were forced to create company logos that represented what their image and behaviour represented. For example the FIFA logo has been re-designed to reflect the latest corruption scandal, while the Sony Pictures Entertainment Hack has been implemented into multiple logo redesigns. Continue Reading..

24
Aug

Infographic: Colour, value and evolution of logos

A logo is so much more than just text, graphics and colours. A logo has the power to create a lasting connection with consumers. Do you ever wonder why some logos are bright yellow and some red? Or why luxury business logos are usually black, white, while corporate logos are blue? Each component has been carefully crafted to ensure maximum impact; for example, the colour yellow is associated with the energy and joy of sunshine. Continue Reading..

%d bloggers like this: