Tag: marketing

28
Feb
31
Jan

KFC breaks gender barriers by introducing female Colonel Sanders

Last week, KFC launched its first ever female Colonel Sanders. In the chicken chain’s latest marketing campaign, they feature country singer Reba McEntire playing the iconic Colonel. However, rather than making Colonel Sanders a woman, they opted to have her dress up as a man, complete with beard and moustache.Continue Reading..

07
Dec

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is to steal from advertising budgets.Continue Reading..

20
Oct

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.Continue Reading..

11
Sep

Company makes humorous soaps for all types of people

Do you still use bar soaps or do you use a body wash? If you still use bars, then these products might be just what you’re looking for. And while the soap industry may not be known for its sense of humour, an American company is changing that.Continue Reading..

30
Aug

Controversial KFC ad will not face an investigation despite complaints

We all know that the meat we eat used to be a barnyard animal. And as both an Art Director and a farmer, I know that not a lot of people like being reminded of that fact. That, however, is some of the criticism behind KFC’s first ad from agency Mother, which recently won the account in a review that included 15-year incumbent BBH.Continue Reading..

22
Aug

Heinz creates Chicago Dog Sauce for the city that won’t use ketchup

People put a lot of things on their hot dogs in Chicago; the one thing they absolutely won’t put on is ketchup. Most Chicagoans opt for mustard, relish, onion and pickled condiments instead. Where this rule originated is a mystery, but one by which natives of the Windy City dutifully abide by.Continue Reading..

14
Aug

How to start marketing with little to no budget

Unfortunately, starting out really isn’t as easy as becoming an overnight sensation. As much as we think and hope that our product or service will be an instant hit, that doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just don’t have the budget for a big marketing campaign?Continue Reading..

03
Feb
26
Jan
31
Aug

Fried chicken scented sunscreen from KFC sells out after launch

There’s certainly no shortage of strange beauty products on the market. Products like Burger King’s Whopper cologne or KFC’s finger lickin’ good nail polish are available for purchase. Apparently consumers can’t get enough of that finger lickin’ good fried chicken. KFC has released an Extra Crispy Sunscreen that comes with SPF protection and a fried chicken scent.Continue Reading..

15
Jul
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