KFC really wants a baby named Harland and is willing to pay

Future parents are getting a chance at US$11,000 to jumpstart on their future baby’s college education this September. The only catch is that they have to brand their child with the name Harland, after KFC founder Colonel Harland Sanders.
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Daniel Swanick
August 30, 2018
Marketing

Burger King highlights gender discrimination pricing with ‘Chick Fries’

Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a…
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Daniel Swanick
July 30, 2018
MarketingVideo

Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.
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Daniel Swanick
July 12, 2018
MarketingWeb

Infographic: 32 tips for successful mobile marketing

Mobile devices have transformed the way people engage with brands. Not only do 80% of internet users own a smartphone, but they also spend 60% of their online media consumption time on mobile platforms. From opening your marketing email to reading a post on your…
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Tony Huynh
May 30, 2018
InfographicMarketing

Suit company loses thousands of online followers after releasing same-sex ads

Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.
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Daniel Swanick
February 28, 2018
LifestyleMarketing

KFC breaks gender barriers by introducing female Colonel Sanders

Last week, KFC launched its first ever female Colonel Sanders. In the chicken chain’s latest marketing campaign, they feature country singer Reba McEntire playing the iconic Colonel. However, rather than making Colonel Sanders a woman, they opted to have her dress up as a man,…
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Daniel Swanick
January 31, 2018
MarketingVideo

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is…
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Daniel Swanick
December 7, 2017
Marketing

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.
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Daniel Swanick
October 20, 2017
AdvertisingHabits

Company makes humorous soaps for all types of people

Do you still use bar soaps or do you use a body wash? If you still use bars, then these products might be just what you’re looking for. And while the soap industry may not be known for its sense of humour, an American company…
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Daniel Swanick
September 11, 2017
HumourMarketing

Controversial KFC Whole Chicken ad will not face an investigation

We all know that the meat we eat used to be a barnyard animal. And as both an Art Director and a farmer, I know that not a lot of people like being reminded of that fact. That, however, is some of the criticism behind…
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Daniel Swanick
August 30, 2017
AdvertisingVideo

Heinz creates Chicago Dog Sauce for the city that won’t use ketchup

People put a lot of things on their hot dogs in Chicago; the one thing they absolutely won’t put on is ketchup. Most Chicagoans opt for mustard, relish, onion and pickled condiments instead. Where this rule originated is a mystery, but one by which natives of the Windy…
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Daniel Swanick
August 22, 2017
Food & BeverageMarketingVideo

How to start marketing with little to no budget

Unfortunately, starting out really isn’t as easy as becoming an overnight sensation. As much as we think and hope that our product or service will be an instant hit, that doesn’t happen. When it comes to getting your name out there, startup marketing is a…
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Daniel Swanick
August 14, 2017
TipsWeb
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