Tag: packaging

20
Sep

Diet Coke prints millions of unique labels for new campaign

Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create millions of completely unique labels. Continue Reading..

15
Aug
06
May
11
Apr
29
Mar

Pepsi Light packaging looks like a dumbbell

People in Brazil are finding unconventional ways to work out and strength train these days, so to Pepsi has created some ‘lightweight’ workout equipment. The soda brand recently unveiled its newest campaign for Pepsi Light (which is the name for Diet Pepsi in a few other countries) that features its product in dumbbell shaped bottles.Continue Reading..

10
Mar
12
Jan
30
Nov

Burger King launches illustrated Christmas packaging

With the Christmas season kicking into gear, Burger King has announced their limited edition packaging for the festive holiday. The illustrated packaging features colourful motifs, including reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, joyful takeaway bags and even a few holiday-themed characters on the always-animated Chicken Fries box.Continue Reading..

28
May
%d bloggers like this: