Tag: personalized

25
Jan

It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Sep

Diet Coke prints millions of unique labels for new campaign

Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create millions of completely unique labels. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

13
Aug

The world’s most expensive cupcake costs $900US

I’ve previously featured the most expensive doughnut – which costs a whopping $1825CDN. Keeping with pastries, Lisa Sanguedolce, owner of Le Dolci bakery, has created the most expensive cupcake; beating the previous record holding $764CDN cupcake with her $982CDN creation.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.