20
May

Testicles give amusing cancer testi-monials

Did you know that testicular cancer is the most prevalent cancer in men aged 15 to 29? The good news is that it’s also among the most treatable when caught early. Don’t just take my word for it, let these testicles do the talking.

In this disturbing yet comical cancer-awareness campaign from FCB Cape Town for the Cancer Association of South Africa, a pair of testicles give testi-monials about cancer and how they’ve been personally affected by it. In these videos, hosted on testi-monials.co.za, the testicles also give men advice on how to self-examine and help detect signs and symptoms.

The videos took nearly 8 months to create working with Hellocomputer on the animations. “That’s a lot of time to create realistic-looking talking testes. But well worth the effort,” says FCB in a statement.

FCB believed that finding a way to reduce the awkwardness around the topic of testicular cancer could get a conversation started. In turn that would increase the chances of early detection, since men don’t really like to talk about testicular cancer.

So what are your thoughts on the subject – do you think these videos will get people talking?


Source: http://www.adweek.com/adfreak/testicles-give-amusing-testi-monials-straight-talking-anti-cancer-campaign-171018

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