As a technique that helps boost conversion rate, the use of landing pages is at an all-time high. A landing page can help you achieve your marketing goals be it increasing email subscribers list or generating better leads for specific products. As such, if you are planning on building a landing page then do take a look at the below infographic to avoid committing silly landing page mistakes.
This landing page infographic covers the major design elements that are common to all successful landing pages. By incorporating these elements, you would be able to create a landing page that is optimized for both users as well as search engines. Thus, check out this infographic now and for further information read this landing page best practices guide to know more about each of these design elements.
The anatomy of a (perfect) landing page by the team at LeadForest
A headline is the first thing that catches a users attention and if it fails to make an impact it could lead to a higher bounce rate. Therefore, when creating a click-worth headline make sure that it’s short and simple, comprising a benefit and includes words that builds up curiosity.
Create benefits focused content
When creating copy for your landing page you need to focus on the benefits rather than the features. It needs to be persuasive if you want to keep your audience engaged. Thus, ensure the copy is brief and the benefits clearly stated; use bullet points to improve readability.
Pick an actionable call-to-action (CTA)
A call-to-action button draws the audiences attention towards the next step you want them to take. When it comes to creating an effective CTA make sure you use large fonts and bright colours that catches users attention instantly. Place it above-the-fold and add a brief yet actionable text like “Try it for FREE”.
Choose the right colour scheme
While contrasting colour schemes work best, it’s important that you test varied colours before settling on any one. The rule of thumb is to add no more than 2 colours; you may want to play by this rule if you want to create a visually striking landing page design.
Include images and other multimedia
Content with images get 94% more total views than those without. Furthermore, personalized/custom images work better than stock photos when it comes to enhancing user engagement. So, make use of real high-quality images of your product or service or your staff/team if you want to boost conversions.
Display social proof and other trust symbols
Social media and other trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers and followers you’re able to win the trust of your audience. Similarly, trust symbols like McAfee Secure and SSL assure your audience that your page is safe and secure.
Testimonials are another social proof you can incorporate into your landing page. By incorporating them into your design you’re able to display the experiences of your existing clients/customers who have used your product or service and found it useful. And this, in turn, helps increase user trust and boost your brand’s credibility.
Keep navigation links to a minimum
Providing your audience with too many choices diverts their attention from the goal that you want then to accomplish, leading to a higher bounce rate. Therefore, when designing the page do away with unnecessary links in order to improve user experience and to increase the conversion rate.
Short form fields
An optimized lead capture form is the most vital part of any landing page and ensures you get your money’s worth. A perfect lead generation form is proportionate to what you’re offering, is short and simple with relevant fields and is goal-oriented which will help you garner more qualified leads.
Above-the-fold lead generation forms
The placement of your lead generation form plays a crucial role in the success of your landing page. It’s a simple fact that anything that’s placed above-the-fold gets the most number of eyeballs. Thus, for greater conversions, you too need to adhere to this principle when designing your page.
Make use of A/B testing
There’s no one-size-fits-all when it comes to landing page designs. The design best practices that work for one business may not work for another. Hence, running a test on different versions of your landing page is important to create that perfect, well-optimized and high-converting page for your business website.