Infographic: Purchasing habits of the rich and very rich

How much money do you make? Did you know that less than 20% of American adults fall into the category of ultra wealthy? They’re also responsible for a significant portion of luxury goods purchases, according to the Shullman Research Center, a marketing research firm specializing in affluent insights.

Chances are that you don’t fall into the category of ultra wealthy, maybe not even just wealthy, but it would be nice to have that kind of money. What would you purchase if you were in that 20 percent?

In this infographic from Adweek, it shows the purchasing habits of the wealthy – what products and services that they covet. What does this mean for marketers? Take a look below:


Source: http://www.adweek.com/news/advertising-branding/infographic-purchasing-habits-wealthy-and-very-wealthy-166626

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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