Niche grocery store, Kosher Gourmet, specializes in kosher meats, as well as sushi and different types of soups and sauces. The client wanted to create a series of unique labels for their line of in-house sauces. So, to make the labels grab customer attention on the shelves, a modern, bold, sans serif typeface was selected on a black background. Images were selected that would represent the sauce that they were most commonly used for. They were then given a brush effect to symbolize the application of a sauce. A similar effect was also given to the logo background.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.