Miller Kaplan is a public accounting firm that performs auditing, business management, as well as tax and advisories for businesses and individuals. Among the top 100 accounting firms in the United States, the client wanted to promote 3 of their more popular services: 401k, tax services, and the food & beverage industry. The design of these landing pages needed to be modern and airy, which is unlike their current cluttered look. To accomplish this, the copy was segmented and large full-width background images were used to break the sections. CTA buttons were placed throughout the page to get potential clients to the mini form on the page quicker.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.