NannyTax is a Canadian payroll and tax service dedicated to employers of domestic workers such as nannies and caregivers.
The client had an existing website that they felt didn’t do a very good job of conveying who they are and what they do. The layout was bulky, specific information hard to find, and it didn’t translate responsively. This was all addressed with the redesign of the website. Removing borders, adding white space, and changing to a more modern font opened up the design making it more readable and clean. Hero banners were reduced in height to allow the reader to enter into the copy better and new images were chosen that related more to NannyTax’s target audience. And the pricing tables were reorganized and simplified to allow customers to understand easier.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.