branding / PartyTrends / retail



Eden Advertising & Interactive Inc.



Partytrends is an online seller of upscale disposable dinnerware and tableware. They offer a large selection of products available for weddings, anniversaries, office parties, and all other occasions. The client was unsatisfied with their current branding and needed to better compete with their competition. To do this, the client looked to redesign their existing logo to give it a more established, classy, but more fun look. Moving away from the clients original yellow colours, we moved towards a new red and black colour scheme. After searching through dozens of possible combinations to find a fun and classy font, I eventually designed custom type. Finally, I designing several different icon concepts to integrate to the new logo type. A splashing wine glass icon was chosen to represent the Partytrends sophisticated style.

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.