Paul Rosen is a three-time Paralympian, Gold Medalist, and an ambassador for the National Benefit Authority. In order to properly market Paul’s brand for the NBA, they asked for a redesign of a website they had created for him. Two unique home page layouts were created, with the client selecting a third combination design of the originals. Using a template for the UI, the site was designed with custom created images, a new logo of Paul Rosen’s name; as well as a new colour scheme and SEO friendly copy.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.