The popular streaming service Spotify has once again erected a number of billboards that expose the shameless listening habits of some of its users. Titled 2018 Goals, the new campaign proves that clearing out your “recently played” just isn’t enough anymore.
The series of billboards examines the most embarrassing—and the most shameless—listening habits of Spotify’s users. Unlike last year’s campaign, which reflected on the madness of 2016 by delivering some well-earned humour, this series of ads decides that 2017 has been bleak enough and doesn’t deserve to be remembered.
So, Spotify looked ahead to 2018 with users goals. Goals such as “Eat vegan brisket with the person who made a playlist called ‘Leftist Elitist Snowflake BBQ” and “Be significantly less proficient at goodbyes”; based on impressive streaming data for the song Too Good At Goodbyes.
Spotify collects data on everything you do on its platform, from which songs you stream the most to how your listening habits compare to other people your age. The campaign will run in seven US cities: New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington DC. Location-specific ads will also appear in 18 different areas around the world.
Either users are going to become more wary with their playlist names or they’re going to end up on Spotify’s 2018 campaign. Scroll down to see more embarrassing listening habits for yourself.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.