Client: Brash Financial
Agency: Eden Advertising
Project: Branding

Brash Financial provides professional advice and strategies on wealth creation, preservation and transference to businesses, business owners, and families.

About the project

The client had been in business for a few years, yet they didn’t have a consistent branding for their logo or marketing pieces other than their brand colour blue. They came to Eden asking for a logo that was professional, yet still personal enough in appearance to convey financial security and ease. After creating multiple concepts that ranged from simple stylized text to more elaborate icon designs, the client chose a design they felt fit perfectly; the design was that of a sailboat with a smooth sailing ‘B’ icon in the sales on a gentle blue wave. Once that was completed, the logo was then incorporated into all of their new collateral, including business cards, thank you cards and stationery.