Client: TRIO Fertility Mississauga
Agency: CM2 Media
Project: Website Design

Whether you’re ready to start your family now or want to discuss your future family-building plans, TRIO Fertility Mississauga’s mission is to empower individuals to fulfill their family dreams through personalized, evidence-based, and intuitive fertility care.

About the project

The client had previously hired a website designer to work on their website, but the end result did not align with the client’s vision. TRIO Fertility aimed to create a website that exuded professionalism, warmth, and a welcoming atmosphere to attract potential patients. The target audience included individuals interested in exploring fertility options such as egg freezing, family planning for singles, heterosexual couples, and LGBTQ2SIA+ individuals.

Upon examining various colour schemes, a warm, gentle, and inviting palette was ultimately devised. The content was rendered pleasurable to peruse by employing serif headlines, sans serif body text, and script embellishments. The website showcases inclusive visuals and illustrative accents, effectively conveying the desired sense of hospitality requested by the client.