The internet has revolutionized the way consumers shop, making online research an integral part of the purchasing process. In fact, online influence on sales reached a staggering $2.1 trillion in 2016. With the increasing use of smartphones, businesses must ensure that their website is optimized for mobile and other platforms. However, having a great website is just the beginning. To convert users into customers, businesses need to capture their attention. Display advertising is a powerful tool for reaching a targeted audience and getting immediate, measurable results. Social media platforms like Facebook, Twitter, YouTube, Instagram, and Pinterest are also essential for businesses to connect with potential customers. And once you've gained their attention, keep them coming back with effective email marketing campaigns.

Social media advertising offers a unique opportunity to connect with potential customers and build brand awareness. With highly targeted methods, you can reach your ideal audience and promote your business at an affordable rate. By leveraging social media platforms, you can increase conversions and drive sales, making it a valuable addition to your marketing strategy.

Display advertising effectively directs relevant traffic to your website through a range of formats, such as banners, videos, and text. The advantage of both social and display ads lies in their ability to be precisely targeted. You can choose to display them on websites that feature content with specific keywords related to your business. Additionally, you have the option to showcase your ads to specific audiences based on their demographics, location, interests, or by selecting particular websites for advertising purposes.