These Converse shoes start changing colours in sunlight
Debuting it’s latest footwear collection, global sneaker titan Converse has collaborated with Chinatown Market to produce a shoe that changes colours when exposed to sunlight. The UV-activated sneakers, dubbed the “UV Chuck 70” collection, have the classic Chuck Taylor All-Star design: star insignia, the All Star’s rubber sole, smooth rounded toe cap, and wrap-around strip.
Starting off as a blank off-white canvas, when exposed to direct sunlight it morphs into a colour-blocked design of blue, orange, magenta and purple. It’s basically like having two sneakers in one, as they will evolve as owners step outside. Chinatown Market’s Mike Cherman, who co-created the shoes, told Sneaker News that for him, as a customization-crazy person, the Chuck Taylors offer a perfect ‘canvas’ to work from.
“I love shoes like this because I can do whatever I want to them and have so much fun with them,” he said. “That truly is the core of why it’s so fun to work with Converse. We have this shoe that you can do anything with. It’s made of cotton canvas, one of the most malleable materials in the game, and it’s great to be able to play with that.”
The UV feature allows the shoe to interact with the user and the environment it’s in, something that Mike thinks is the coolest part about the project. Depending on how much UV light the shoe receives, the intensity changes from pastel shades to vivid colours.
The sneakers don’t need any special tech to make them change colours and you don’t have to be able to draw. Chinatown Market will begin selling these limited edition Converse in both low top and high top versions, at US$95 and US$100 a pair respectively.