A warm and cozy hue: The 2024 Pantone Colour of the Year
With anticipation rivalling New Year’s Eve, Pantone has revealed Peach Fuzz as the 2024 Colour of the Year. Described as a “velvety, gentle peach,” the warm hue aims to enrich our lives by promoting togetherness and community. According to Pantone, the subtly sensual shade conveys a heartfelt message of caring, sharing, and collaboration.
In selecting this radiant, tactile colour, Pantone sought to echo our innate desire for connection. The youthful yet timeless Peach Fuzz resonates with compassion and aims to bring people together.
“At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future,” said Laurie Pressman, Vice-President of the Pantone Color Institute
Upon initial observation, the 2024 Pantone Color of the Year could appear to contradict the overwhelming popularity of natural blues and still-relevant greens that other businesses have highlighted in their 2024 trend predictions. Peach Fuzz, however, can enhance those hues by bringing them into harmony.
“There’s an inherent need in the human mind to balance colour in order to balance temperatures,” fellow Pantone forecaster Leatrice Eiseman explains. “I think that if you bring [Peach Fuzz] into a cooler environment where you use a lot of blues and greens… it brings that necessary balance of warmth into the atmosphere.”
Though Eiseman believes that Peach Fuzz is “absolutely gorgeous” with neutral colours, she’s quick to emphasize that it’s “not just for beiges and browns” either. In material terms, Peach Fuzz contrasts airy and bubbly with solid surfaces such as polished concrete or stone. It can work well with lighter oaks or brighter metallics as well as provide a brighter contrast to darker wood and metal finishes. The Pantone Color of the Year 2024, which promotes a compassionate connection and easy communication even when used as an accent wall or on bed and bath linens, is a great option for individuals who aren’t ready to fully commit to enlivening their homes in the fruity shade.
“Where can you use your creativity to make it work?” Leatrice Eiseman challenges. “Try to be a little bit clever, and do something that reaches out beyond the usual.”
Choosing the Colour of the Year
It isn’t simply picked out of a hat at the start of the year as you might think. An international panel of colour specialists searches for inspiration throughout a wide range of industries, including entertainment, fashion, art, and design, as well as travel destinations, lifestyles, playstyles, and pleasurable getaways.
The colour encompasses more than one area or design sector. It’s a colour that permeates every aspect of design; it expresses the consumer’s attitude and mood, it will have global resonance, it reflects what people want, and it may be able to provide them with the answers they believe they need.