Category: Graphic Design

25
Jun

Blue, the most popular colour on the internet

The web is a very blue place, and not metaphorically, either. The Internet’s most heavily trafficked websites are literally coloured with nearly twice as many shades of blues as that of yellows and reds, and three times as much greens. But is the colour blue enriching your website?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Apr

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality, to keep its customers feeling comfortable all the time.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Apr

Website generates random briefs for you to practice logo design

What’s so difficult about creating a good logo? They’re usually simple, sometimes complex, but mostly something you should be able to do lickety-split. So, no problem, right? When you only see the result of a designer’s efforts, logo design can look like it was a simple task. But it’s not. A logo takes thought, creativity, and practice to make it great.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Mar

Infographic: 7 logo trends for 2018

You can often tell the era in which a logo was created by the fonts, colours, and styles used. Recognizing which logo trends will withstand the test of time is an essential part of choosing a style which feels fresh, relevant, and reflects the brand. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

15
Mar

LCBO pays agency CDN$650,000 for Ontario Cannabis Store logo

This week, the corporate branding for Ontario’s soon-to-be legal marijuana stores was unveiled by the Liquor Control Board of Ontario (LCBO). The Ontario Cannabis Store (OCS) will be the brand name of Ontario’s cannabis agency, including its stores and online channel.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

16
Feb

Adobe XD releases 3 FREE icon collections by design legends

Last week at Awwwards, Adobe unveiled a sneak preview of vector graphics support in Creative Cloud Libraries coming soon to Adobe XD CC. What this means is that Adobe Illustrator users can conveniently drag graphics from their CC libraries and drop them right into their XD canvases. As well, changes made to vector assets within Illustrator will also reflect instantly on XD. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

27
Jun

A brutally honest take on a graphic designer’s logic

The concept of the left and right brain has become a well-known part of human psychology. While we all use both sides of the brain, each of us has a dominant side; this dominant side makes up for a huge part of our personalities. For a graphic designer’s logic, they use the right side of their brain; the creative side.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

21
Jun

When to use Adobe Photoshop vs Lightroom

If you deal with a lot of photography, you need to know what to do with it. So whether you’re a photographer or a graphic designer, which software should you be using for your design project? Adobe Photoshop vs Lightroom: which one is better? The truth is, it depends on the nature of your project.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

25
May

In-house designer, freelancer or agency? Who to hire

Does the uncertainty and ever-changing nature of freelancing produce designers with sharper, more adaptable skills? Or does the social, fast-paced, and ordered workflow of an agency create more design superstars? In my nearly 10 years as an Art Director, I’ve seen a few businesses pondering if they should hire a freelancer or get in-house. Or even go big and hire an agency.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
May

Fotojet: An online graphic design tool for non-designers

For people who are serious about content marketing, but are design-challenged, this online graphic design software is up your alley. FotoJet is a popular and useful online tool for photo editing, graphic design and photo collages. So, if you want high-quality graphics but don’t have an Adobe subscription, this app is for you. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Mar

Why you should become a graphic designer

Some people are destined to become a graphic designer. They have a knack for aesthetics, notice the finer details and love to learn new things. So, if you’ve always been deeply interested in graphic design, but are not currently working in the field, this may be the year to make a career switch.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

13
Mar

Infographic: The deadly sins of graphic design

Starting any graphic design project requires preparation. There are briefs to follow, theories to consider, and deadly sins to avoid. So if you’re thinking about using Comic Sans or flattening your Photoshop file, think again.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.