Category: Marketing

14
Dec

Spice up the holidays with the KFC fire log

When the weather outside is frightful, a fire is so delightful. That’s why KFC has brought a whole new twist to that toasty feeling.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

13
Dec

Based on popular 2018 hashtags, Instagram rolls out #InstaGiftGuide

With the holiday season in full swing, it’s time to start shopping for your friends and family. To help you out, Instagram has married hashtags and brands to come up with #InstaGiftGuide gift-giving recommendations for Christmas. 

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Dec

McDonald’s releases McNugget Christmas ornaments

One of the world’s largest fast food chains is sprucing up the holiday season with some signature Christmas ornamentsMcDonald’s UK has just rolled out two variations of ornaments. Celebrating the almighty Chicken McNugget, you’ll want a full box of 50. 

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Dec

Starbucks to ban porn in its stores, so YouPorn bans them from offices

Apparently Starbucks doesn’t want its customers using their free WiFi to look at porn. Enough Is Enough, a nonprofit dedicated to internet safety, created a petition calling for the coffee chain to block access to explicit materials.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
Nov

Fashion retailer sells twigs for US$50 leaving Internet speechless

If you visit the website of fashion retailer Anthropologie, you’ll see a product called Birch Branch Bundle. Exactly what the name implies, this bundle of decorative twigs is not much different from what you’d find in your own yard.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Nov

BK uses actual photos of car crashes to encourage home delivery

Some people are so hungry for a Whopper that they don’t just go through the drive-thru, they go through the entire restaurant. And that’s what led Burger King to create this campaign by Lola MullenLowe, promoting home delivery with images of real car crashes that occurred at their restaurants.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

13
Nov

Volkswagen’s ad about avoiding advertising bans ironically gets banned

Volkswagen’s Too powerful for TV commercial was, apparently, too powerful for television in Australia. The humorous commercial was banned in the country for breaking advertising codes of conduct and for being “unsafe”.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

06
Nov

13 psychological pricing tips to help boost sales

You’ve likely figured out best practices for mobile marketing, design, and internal communication for your business. It seems like you have a pretty good system in place, but it gets a little tired. You find you and your team are stuck in the monotony of brainstorming, creating, and implementing content to drive sales.Continue Reading..

Keilah joined Siege in early 2018 after working in higher education digital marketing. She contributes her experience in email outreach, research and content creation to the Siege team.

01
Nov

How to get more positive online reviews for your business

Positive online reviews can tip the balance in your favour when it comes to consumer decision making. So if you think online reviews get lost in all the Internet noise, think again.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

31
Oct

Controversial ad for organ donation features Jesus on the cross

An Australian group has released a new ad to promote organ donation. And as they point out in the ad, organ donation can save lives. However, the number of people who register for organ donation remains relatively low.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
Oct

Oreo tries new flavours by debuting seaweed cookies

Oreo keeps trying to create new flavour innovations to entice consumers—which can be both good and bad for cookie lovers.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

18
Oct

KFC embraces zero waste movement with edible wrappers

3.5 million tons of plastic and other solid waste are generated each day across the world, according to researchers. Yet, there are a growing number of companies and people who are joining the zero waste movement.

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Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.