McDonald’s apologizes for splitting golden arches to portray social distancing

A marketing gimmick for McDonald’s Brazil saw the Golden Arches split apart with the two halves away from each other.

Coca-Cola uses optical illusion so you see its iconic bottle

Coke believes it’s so iconic that our brain needs little to feel it — and to desire it.

Old Spice Guy returns 10 years later as an uncool dad

Old Spice gets back on the horse to mark the 10 year anniversary of its “Smell Like a Man, Man” campaign.

Instagram introduces unfollow account suggestions

Instagram's new feature breaks down those you’re following into those most seen and least interacted with.

Burger King offers free Whoppers for a photo of your ex

Burger King is helping people move on by trading a free Whopper for a photo of a past flame.

No logo. No images. But you know these are McDonald’s ads

There aren't many brands that could pull off a campaign with no images, products or even a company logo.

Planters kills off Mr. Peanut after 104 years

Known for his top hat, cane and monocle, the famous mascot apparently sacrificed himself in a pre-Super Bowl ad.

KitKat reminds hobbyists to ‘Have A Break’ with DIY model kits

KitKat continues to remind us to "Have a Break," with their latest campaign directed at hobbyists.

Tinder adds panic button & other safety features

Tinder's new additions are meant to provide security for its users, both online and in real life.

Is out-of-home the future of video advertising?

While marketers begin to lose ground on TV and smart devices, other opportunities are opening up in DOOH.

Burger King offers Harry & Meghan its crown

BK is asking Harry and Meghan to don a different kind of crown — one of the paper variety.

Pepsi blurs boundaries with new coffee-cola drink

Need an afternoon pick-me-up? Pepsi Café has nearly twice the caffeine as regular Pepsi.
Categories
Archives