Category: Marketing

12
Oct

IHOP surprises fans with pumpkin pancake beer dubbed IHOPS

People seem to get excited at the beginning of fall with all of the pumpkin-flavoured foods and drinks. And The International House of Pancakes (IHOP) tends to fill that demands with their Pumpkin Pancakes. This year, however, they’re trying something different with pumpkin flavours.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

01
Oct

Burger King mocks the creativity of AI with wonderfully ridiculous ads

Using artificial intelligence (AI) to revolutionize the future of marketing might be a threat to certain jobs, but Burger King isn’t buying into it yet.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
Sep

Last Blockbuster now has a craft beer brewed in its honour

For those who remember a time before Netflix when watching a new release movie meant getting your hands on a physical VHS or DVD, Blockbuster was the place to go.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

18
Sep

Lingerie campaign celebrates models of all sizes and bans airbrushing

UK-based lingerie brand Figleaves has released its latest campaign that includes a cast models of different sizes, shapes and ethnicities. What also makes this campaign special is that Figleaves is the latest brand to ban airbrushing in their ads.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

10
Sep

Domino’s ends free pizza for life deal with brand tattoo

Apparently, the idea of getting free pizza in Russia is a powerful promotion. In fact, it turned out to be so powerful that Domino’s Pizza had to end their promotion as quickly as it began. Domino’s had offered free pizza for life to anyone who got the brand’s logo tattooed “in a prominent place” on their body. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Sep

Discover the unlikely origins of 6 famous car logos

Having a strong logo can create significant value; and that’s no less true in the automotive industry. In fact, car logos are among the most widely recognized amongst brands across the world. But have you ever wondered about what’s behind the creation and evolution of famous car logos? Often famous car logos are steeped in tradition, folklore and even mystery.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Aug

KFC wants you to name your child after Colonel Sanders

Future parents are getting a chance at US$11,000 to jumpstart on their future baby’s college education this September. The only catch is that they have to brand their child with the name Harland, after KFC founder Colonel Harland Sanders.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
Aug

Nike issues comeback after French Open bans Serena Williams’ catsuit

Officials at the French Open have announced they will ban Serena Williams’ signature black catsuit from future tournaments.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Aug

Over-the-top Toyota ad replaces Chuck Norris with a truck

Chuck Norris is so tough that there’s no chin under his beard, only another fist. But this new commercial by Toyota sees the roundhouse kicking actor being replaced by a truck.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Aug

App retention is like dating, so don’t end up a one-night-stand

In today’s mobile-first environment, every company seems to have a mobile app and everyone a genius mobile app idea. This is why it is not surprising that the app store is cluttered with underperforming applications by the millions. What might come as a surprise, however, is that even the top mobile applications can still struggle with app retention. The average application sees 90 percent of users gone after the first month.Continue Reading..

Drew is a Content Marketing Specialist at Siege Media.

16
Aug

New Jack in the Box commercial is one of the most tone-deaf of the #MeToo era

The burger chain Jack in the Box has recently drawn criticism for its new TV commercial. The ad for the company’s new Teriyaki Bowls riffs off the word “bowls” and features not-so-subtle references to male genitalia.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

15
Aug

Expose catfishes by hiring a professional social media stalker

Online dating is at an all-time high. In fact, it’s quickly turned into a billion-dollar industry. And according to at least one poll, it’s the second most common way to find a significant other. But what if you want to know more details about your date without turning into a social media stalker? Easy. Hire a professional.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.