Category: Tips

06
Sep

How to calculate freelance rates more efficiently

The one question that most freelance designers have trouble answering is, “what is your time really worth?” If you’re a full-time employee at an agency, your salary takes into consideration business costs like healthcare, licensing, taxes, and other business essentials. But when you work for yourself, you’ve got to cover all of that and more with your freelance rates.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Jul

Watch: How to better present logos and branding to clients

As designers, we know that we need to motivate people through communication. However, sometimes we forget that when it comes to our own work. Great design poorly presented can kill an idea. So how best to present logos and branding to the client to win them over?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

29
May

Get invaluable advice with free tarot cards made for designers

When designers design, they sometimes become so immersed in their work that they forget to step back and make sure they’re on the right path. Often, a second pair of eyes are what’s needed to help designers stay on brief and create amazing designs; that creative direction usually comes from a Creative Director. But what do you do when they’re out to lunch or a meeting and you can’t find one?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Feb

5 tips to attract clients with your LinkedIn profile

When a company is looking to hire you to their team, they often vet you online first. During this cyber investigation, your LinkedIn profile will typically show up in the first three to five results. You now have the opportunity to control what they find about you. And if that person is a potential client, you need an eye-catching profile to draw their attention.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
Oct

What to do during downtime at work

Downtime is a rare thing in most workplaces, but there’s a good chance you’ll experience a slow day every once in a while.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

10
Oct

Become a better writer with these 15 ways to write faster

Sometimes it seems as if there aren’t enough hours in the day to get all your work done—especially if you’re a writer. Some people are writing machines; they get an idea, pound it out in minutes, and move on to something else. For most of us, however, it takes time to write something decent. If we could learn to write faster, we could get more writing done and have more time for ourselves.Continue Reading..

I am here to help people with their own writing, and – guess what? I am not finished yet with my own learning – it is too exciting to quit. There is so much to explore, and so many people to help with so many writing projects.

14
Aug

How to start marketing with little to no budget

Unfortunately, starting out really isn’t as easy as becoming an overnight sensation. As much as we think and hope that our product or service will be an instant hit, that doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just don’t have the budget for a big marketing campaign?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

15
Jun

Why did your great employee quit?

To have success in business, you need to have exceptional employees. However, hiring them is only half the battle. Have you ever had a great employee, and thought, “This is the one!”  They’re smart, engaged, driven, and seemed to really love the job. You can see yourself promoting this person, mentoring them, and watching them climb the ranks in your company. And then one day, they quit.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
May

Infographic: The best times to post on social media

The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
May

How to hide the fact you’re having a bad day at work

No matter how positive of a person you are, or how much you love your job, bad days happen to the best of us. You spilled your coffee, got stuck in traffic, or tear your pants. By the time you sit down to start work, you’re already having a bad day.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

24
Apr

Designer explains how to price logo design and other services

If you’re a new designer just starting out, or even if you’ve been doing it a while, one of the more difficult parts of the job is coming up with prices for your services. Of those services, how to price logo design is one of the most contentious areas of the industry. After all, how much work does it take to design a logo?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Apr

How to spot a cheap logo design

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo tells consumers what your brand represents, and you don’t want to come across as cheap or unprofessional. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.