As designers, we know that we need to motivate people through communication. However, sometimes we forget that when it comes to our own work. Great design poorly presented can kill an idea. So how best to present logos and branding to the client to win them over?
“If the logo is the product, the presentation is the packaging.”
Most designers can tell you that their favourite idea usually doesn’t get chosen. Sometimes it’s overlooked because of legitimate concerns from the client; more likely it’s because of the way it was presented it to the client.
Seeing as how some designers struggle with how to present logos and branding, Ben Burns, the Digital Director at brand strategy consultancy agency Blind, shares useful tips on how to present your work more effectively to clients.
In the following video, Ben touches on common mistakes; such as sending the client 15 logo options to choose from over email, and communication tips to ensure that your client remains on the same page as you throughout the presentation. Some noteworthy points include recommended mediums through which the pitch should be presented, useful apps that can help support your presentation, and the ideal number of logo options to present to your client.
How to present projects with Ben Burns
Video content timeline
0:13 What is this?
2:15 Prerequisite 1 – Solid Discovery
2:40 Prerequisite 2 – Collaborative Steps
4:00 Prerequisite 3 – Incredible Work
4:10 Prerequisite 4 – The Right Tools
4:54 Building the Presentation
4:59 Step One – Start at the Beginning
6:16 Step Two – Recap the Steps with the Client
7:54 Step Three – Display your Work*
9:54 *Slide 1 – Isolated Logo on White
10:16 *Slide 2 – Split Screen, One Color Logo
10:40 *Slide 3 – Standard Mockups
11:24 *Slide 4 – Small Format Mockups
12:13 *Slide 5 – Large Format Mockups
13:08 *Slide 6 – Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four – Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily’s Speed Mockup Design
18:40 Step Five – Ask Targeted Questions
21:10 Step Six – Don’t Expect Feedback
21:45 Step Seven – Set Timelines and Expectations
Feel free to share any tips on how to better present logos and other branding with us and other designers in the comments or on social media.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.