Doritos campaign removes logo to appeal to Gen Z

Doritos has made the unprecedented decision of dropping its name, logo and tagline to appeal to Gen Z.

New Zealand City Council defends $98K smiley face rebrand

The Porirua City logo is described by the Taxpayers' Union as a "limp and childlike smiley face."

Boost website conversions using colour psychology

The simple use of colour can either create a positive or negative user experience.

Most frequently used typefaces of hundreds of brands

It’s true that people don’t look like their Instagram shots, or they’re not as happy as their Facebook profiles try to convince us. It’s also true that designers don’t use all those trendy font combinations you might think.

Watch: How to better present logos and branding to clients

As designers, we know that we need to motivate people through communication. However, sometimes we forget that when it comes to our own work. Great design poorly presented can kill an idea. So how best to present logos and branding to the client to win them…

Colour outside the lines with Crayola Beauty makeup

If you thought Crayola crayons were just for kids, you wouldn’t be correct. Children’s crayons have long been an inspiration for makeup brands, and today Crayola is releasing it’s own line of makeup aimed at adults.

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality,…

How to spot a cheap logo design and improve it

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo…

7 logo design trends expected to emerge in 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced…

The importance of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.

Discover the strange and unrelated products released by famous brands

PlumbWorld has compiled an infographic detailing famous brands that tried to capitalize on other markets.

New Budweiser packaging revisits its classic identity

For its thirteenth redesign, Budweiser and Jones Knowles Ritchie chose to focus on the brand’s original logotype.
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