Tag: branding

07
Nov

Most frequently used typefaces of hundreds of brands

It’s true that people don’t look like their Instagram shots, or they’re not as happy as their Facebook profiles try to convince us. It’s also true that designers don’t use all those trendy font combinations you might think.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Jul

Watch: How to better present logos and branding to clients

As designers, we know that we need to motivate people through communication. However, sometimes we forget that when it comes to our own work. Great design poorly presented can kill an idea. So how best to present logos and branding to the client to win them over?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Jun

Colour outside the lines with Crayola Beauty makeup

If you thought Crayola crayons were just for kids, you wouldn’t be correct. Children’s crayons have long been an inspiration for makeup brands, and today Crayola is releasing it’s own line of makeup aimed at adults.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Apr

Target’s new logo for womenswear line is confusing shoppers

Target, known for its iconic red bullseye logo, has decided to ditch its heritage clothing brands in favour of a brand-focused strategy that includes more niche offerings. According to Target, the new line will carry versatile pieces that allow shoppers to mix-and-match. The clothes will also emphasize on quality, to keep its customers feeling comfortable all the time.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Apr

How to spot a cheap logo design

Whether you know it or not, consumers are able to tell the difference between a good and bad logo. And having a cheap logo design not only reflects badly on your skills as a designer, but on the brand it was created for. Your logo tells consumers what your brand represents, and you don’t want to come across as cheap or unprofessional. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Jan

Infographic: 7 emerging logo design trends for 2017

There is no perfect recipe when creating a logo for a new company. Influenced by the existing brand identity, how do you find inspiration for a logo when there is none? Well, it can sometimes be found the company’s ideology and its core beliefs. However, it can also be influenced by yearly logo design trends. Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

09
Jan

The psychology of shapes in logo design

When it comes to designing a logo, shape is key. The emotional response a logo elicits can have a resounding effect on the way customers view a particular product, service or company. That’s why logo shapes used by big brands aren’t chosen by chance.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

08
Jun

Infographic: Famous brands that released weird products

In order to keep your brand relevant, you need to try new things. Just ask Nintendo, who started out in 1889 making playing cards. Over the years they branched out into other area such as toys, instant rice, taxi cabs and… love hotels that rents out rooms by the hour, before getting into video gaming.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Feb

The new Budweiser packaging revisits classic identity

Budweiser is a beer that’s been around since 1879, managing to stand the test of time and the ever changing beer market. Recently, Budweiser was given a visual identity a makeover from the creative firm Jones Knowles Ritchie, choosing to focus on the brand’s original logotype.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Jan

McDonald’s unveils bold typographic packaging

Starting this month, McDonald’s will begin to phase in a new packaging design to their bags, cups, and boxes that features minimalist typography.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

23
Sep

A beginners guide to creating a personal brand

If you’re a freelancer or have been working for a while, then you understand the importance of a personal brand. If you’re still in university and haven’t started just yet, don’t worry because it’s best to take your time and do it right so you’ll able to get the best jobs, the best clients, and the biggest payouts.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
Aug

If logos were honest about the brands they represented

Logo design and branding are the best ways to create a visual touch point for products and services. But they don’t always accurately reflect the products that they stand for. And as much as we love certain brands for their visually appealing logos, what if famous brands were forced to modify their logos to reflect their true image?Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.